Hulu’s monthly and annual subscription pricing will increase starting on Friday, October 8th.

Hulu’s monthly pricing was first rumoured to increase by $1 per month or $10 per year (ad-supported) to $7 monthly (ad-supported), $13 monthly (no advertisements), and $70 per year, respectively, in September. Hulu’s monthly membership pricing for both ad-supported and ad-free will increase by a dollar, although none of its live TV tiers will be affected. (Last year, the cost of those plans went up.)

The price increase “will be reflected in your first billing cycle on or after October 8,” Hulu noted in a recent email to users. Unless users cancel their subscription by Friday, they will be charged the new amount.

The price rise will not affect anyone who subscribed through a discount or promotional deal, according to Hulu. In September, the corporation also stated that consumers who subscribe to Hulu through the Disney Bundle will not be affected.

While regular price hikes have become an unavoidable cost of the streaming wars, Hulu has also made a number of adjustments to its service in the months leading up to the boost. In July, Hulu added the NFL Network and RedZone to its live TV service, while in April, it added ViacomCBS-owned channels including as Nickelodeon, Comedy Central, and MTV to its live TV offering. Finally, it recently revealed that some — but not all — of its originals will now support HDR.


Streaming Service Price per month
Hulu with ads (starting Oct. 8th) $6.99
Hulu without ads (starting Oct. 8th) $12.99
Disney Plus $7.99
ESPN Plus $6.99
Disney Bundle with Hulu ads $13.99
Disney Bundle without Hulu ads $19.99
HBO Max with ads $9.99
HBO Max without ads $14.99
Netflix Basic $8.99
Netflix Standard $13.99
Netflix Premium $17.99
Peacock Premium (with ads) $4.99
Peacock Premium Plus (without ads) $9.99
Amazon Prime Video (standalone) $8.99
Paramount Plus with ads $4.99
Paramount Plus without ads $9.99
Apple TV Plus $4.99